Marketing Associate

Irvine, CA | Direct Hire

Job ID: [SA] Marketing Associate Industry: Environmental Pay Rate: $50K-$60K+ DOE

We are seeking a detailed, creative “Think on your feet” Marketing Associate for a direct hire opportunity with an industry leader in environmental and wastewater treatment! The Marketing Associate will play a key role in development on marketing content and the dissemination of that content across multiple print and digital platforms.  The successful candidate will bring a natural curiosity combined with strong creative tendencies and the ability to learn quickly while adapting to new information!

The Marketing Associate will be responsible to:

  • Conceptualize and articulate unique selling and value propositions of products as well as and key differentiators from competitors or competing technologies
  • Write, edit, and publish engaging, useful, and creative B2B content for case studies, blogs, websites, industry magazine and paid ads
  • Collaborate with marketing communications group, sales and global area leaders to develop scope and messaging for annual product promotion plans in various forms including print, digital, and tradeshows
  • Write, edit and maintain active elements of corporate web site
  • Publish organically sourced materials and existing content across social media channels that is in alignment with company messaging
  • Maintain up-to-date written and video content on paid digital storefronts
  • Maintain Blog material and manage creation of new content
  • Increase the visibility of the product portfolio and solutions within targeted markets through earned media placement of articles and other content in trade print and digital outlets
  • Develop positive relationships with industry media partners and media editors
  • Regularly meet with magazines to vet upcoming paid & non-paid opportunities with the ability to articulate upcoming product launches and innovations
  • Prompt follow-up to media regarding product, interview and sponsorship requests
  • Maintain tracking of current PR projects including development and publication status
  • Contribute to brand brainstorms with creative ideas
  • Collaborate with marketing teams to develop effective campaigns and marketing content
  • Assist with execution of outbound marketing and content marketing programs
  • Support planning and fulfillment of trade shows and events, including coordination of booth graphics, packing and shipping show booth, materials/supplies, hotel reservations, and other show event details
  • Develop plans and activate sponsorships in support of event promotions
  • Draft various newsletters that are sent to Channel partners as well as 3rd party customers
  • Support coordination of branded promotional goods programs
  • Infrequent domestic travel may be required
  • Perform other duties and special projects as assigned

 

 

 

The Marketing Associate must meet the following requirements:

  • Bachelor’s Degree in Business, Marketing, Public Relations or related field
  • 2+ years of progressive work experience in marketing, public relations a related field
  • 2+ years of experience writing content for products or services within a commercial environment
  • Must have functional understanding of all media platforms – digital, traditional and social
  • Advanced PC skills including use of MS Office products
  • Ability to navigate a global organization and interface with key stakeholders to gain input needed to achieve goals
  • Excellent written, oral, and visual communication skills to communicate effectively with all levels of an organization, both within and outside
  • Strong time management, planning, and organizational skills
  • Quick learning, creative, & "Think On Your Feet" abilities
  • Excellent attention to detail and accuracy.
  • Experience with WordPress is a plus
  • Experience with Adobe Creative Suite is a plus
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