Digital Marketing Specialist

Irvine, CA 92614

Employment Type: Direct Hire Category: Marketing Job Number: [SA] Digital Marketing Specialist Manufacturing

We are seeking an analytical yet, creative “Digital Guru” for a Digital Marketing Specialist for a direct hire opportunity with an environmental industry leader!! The Digital Marketing Specialist will play a vital role in driving the lead generation activities through various digital marketing platforms while maintaining the company’s total digital presence.

The Digital Marketing Specialist will work closely with market and product managers to define appropriate campaigns and own the success of the results. The Digital marketing Specialist will tap into their own experience as well as their knowledge of the latest technologies to recommend the best digital channels to achieve success in any given campaigns.

 The Digital Marketing Specialist will be responsible to:

  • Work with product and market managers to develop messaging concepts and define measurable goals for digital marketing activities
  • Develop and execute digital marketing campaigns including choosing channels for deployment and defining challenging but achievable goals
  • Develop appropriate KPIs and the systems gather the data to allow monitoring of marketing efficiency and effectiveness and expose opportunities enhancing effectiveness of campaigns and tactics
  • Manage digital advertising which includes overseeing media planning and ad buys, coordinating ad messages around marketing campaigns, insuring availability of materials for submittal on schedule
  • Oversee the company’s website and rep digital portal
  • Oversee the integration of digital marketing efforts with MS Dynamics CRM to support lead tracking and disposition as well as attribution of leads and interactions to source campaigns
  • Provide recommendations on the best digital marketing tools to achieve company’s goals while staying within budget constraints
  • Be the company expert in all customer facing digital channels and the systems that support them
  • Keep up to date on latest trends, technologies and challenges in the digital marketing space
  • Own the troubleshooting and resolution of performance issues with any digital marketing platform using personal knowledge as well as internal and external experts

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The Digital Marketing Specialist experience & skills:

  • Bachelor’s Degree in Business, Marketing, Public Relations or related field
  • 4- 8 years of progressive work experience in marketing roles with 2+ years of experience leading digital marketing strategy and execution
  • Hands on experience with current digital marketing tools, tactics and best practices within SEO, SEM, PPC, email marketing, social media & WordPress
  • Strong time management, planning, and organizational skills
  • Analytical yet creative thinker who can crunch numbers, but also be able to visualize the client’s journey with our brand and products, both online and offline
  • Detailed understanding of website structure and best practices
  • Excellent attention to detail and accuracy.
  • Experience with WordPress is a plus
  • Experience with Adobe Creative Suite is a plus

 

 

 

 

 

 

 

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